Almost every woman is critical of her own appearance, and for this reason seeing beautiful photos of herself creates an empowering experience of knowing that her beauty is recognized, appreciated and celebrated. We sometimes can get into the rabbit hole of comparison and a limiting mindset that hurts us emotionally, which in turns gets reflected in the way we carry ourselves. Many women are not comfortable in their skin, especially when they can’t hide behind their regular clothes. But giving them a space and time to get used to being themselves with the attention of a camera is an incredible way to break through that discomfort and turn it into a powerful feeling of being good enough.

To me, one truly becomes what one believes. If a woman doesn’t think she’s beautiful, it’s only because she is stopping herself from seeing her own beautiful uniqueness. Being in front of the camera is a way for every woman to borrow a set of eyes that can show her those facets of herself that she perhaps cannot see. I personally don’t think that there is any formula for beauty because it is a combination of one’s inner energy and how that energy is translated through what’s visible to the eyes. That inner energy is extra-ordinary and different in every woman and sometimes all it takes is to drop the psychological shield that prevents it from emanating. This is always easier said than done, but that’s why I think it’s so powerful when it is achieved.